Apparently, GM hasn’t ditched efforts to sell the Chevy Volt, despite reportedly not caring to increase production to meet demand. To grow demand even further, GM ran the following Volt ad just between the evening news and the start of the Winter Olympics down in Southern California, and perhaps elsewhere. That’s good to see!
Sadly, if you watch the video, you’ll see that it takes yet another stupid shot at 100% electric vehicles rather than taken a shot at much, much worse gasmobiles. The logic is really unclear to me — there’s a much greater market of potential customers who don’t yet understand the many awesome benefits of electrified vehicles, while those looking to buy a Nissan Leaf or other 100% electric vehicle are likely already extremely aware of the differences between a fully electric vehicle and an EREV. Is getting perhaps a few more customers through negative EV advertising really as helpful as educating the public about the tremendous benefits of EVs (many of which are not known by the majority of the population).
Can’t figure out if this ad is 1 step forward, 2 steps back — or 2 steps forward, 1 step back. Have a look and feel free to chime in with your own thoughts:
However, I’ll note that the folks over at GM-Volt.com really liked the ad.
On the plus side for GM & the Volt, it does address an apparently common misperception that, like 100% electric vehicles, the Volt doesn’t have a gas engine that can kick in to extend the range.
Anyone who follows EV’s would know that well, but given how low the general awareness about plug-in cars is, perhaps it is a good ad strictly for this model. Anyway, again, I’m curious to see what readers think.
This article, Chevy Volt Olympics Ad Attacks 100% Electric Vehicles Rather Than Gasmobiles (VIDEO), is syndicated from Clean Technica and is posted here with permission.
About the Author
Zachary Shahan is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy for the past four years or so. Aside from his work on CleanTechnica and Planetsave, he’s the Network Manager for their parent organization – Important Media – and he’s the Owner/Founder of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.