A new Cadillac ELR ad was unveiled during primetime Olympics coverage. It is pretty sharp, IMHO. This one aired during the opening ceremonies on NBC (presumably only in very select markets).
The ad does a great job of making the Cadillac ELR look luxurious, sexy, cool, and worth the money. Well done, GM.
Interestingly, the ad also heavily reinforces the idea that we shouldn’t get a month off work in the summer, as those pesky Europeans do. I’ll be the first to admit that I’m a super-duper workaholic. But I’m also not a fan of our workaholic culture, nor our consumerist culture (which is the second thing the ad reinforces).
So, I can’t say I’m thrilled about this ad in those respects. However, I think they are also very useful here. Let me explain…
The trouble with electric car marketing is that it often targets a very fringe segment of society. Electric cars are heavily stereotyped. Aligning the ELR with much broader stereotypical “American” concepts helps to broaden the perception and appeal of EV’s. I think this ad really nailed it. Also, choosing a well known actor to typify a hard, strong, workaholic American businessman doesn’t hurt.
Overall, for this tremendous market-broadening thoughtfulness, combined with the truly hot characterization the commercial gave the ELR, I’d give this commercial a firm 4 stars out of 5… maybe even more.
About the Author
Zachary Shahan is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy for the past four years or so. Aside from his work on CleanTechnica and Planetsave, he’s the Network Manager for their parent organization – Important Media – and he’s the Owner/Founder of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.